If you’re like me, then you must have heard or been a recipient of some form of mobile advertisement in one time or another. Despite its promising spiel for being the next big thing, not only in the smartphone revolution but, in the realm of marketing as well, it is not intended to independently cater to all of your marketing needs.
The objective of mobile marketing is not to interact with the consumer exclusively on their mobile phones alone, but to constantly engage with them.
Repetitive exposures to a stimulus would increase the likelihood of them being able to remember your advertisement. Research indicates that a majority of consumers have to come in contact with a brand at a minimum of eight times before they are cognitively mindful of it, and an additional two before they actually take the consideration to purchase it. This type of dynamic and regular engagement is termed participatory marketing. Any time mobile marketing is incorporated in on-and offline strategies, it may end up being participatory and become fully employed to produce a profound and enduring relationship.
The proper mobile marketing can certainly create that essential connection between your customers’ offline and online experience (e.g. online for browsing through your catalog and offline for the particular transaction). The cost of an item is the usual reason in the delay concerning research and purchase. An incorporated participatory marketing strategy creates an awareness of your brand that will most likely influence the consumer. And by increasing consumer awareness, you may be able to generate those sales to boost your quarterly net profit.
One of the most significant and most economical mobile integration options is by using print. This is often as basic as motivating customers to view your website using a mobile phone or to send a code via SMS to sign up in a study or sweepstakes or to obtain customer details.
* Business cards
Among the best approaches would be to use current print promotions in classified ads, newspapers, and magazines. With these, you can integrate a mobile initiative which is associated with the advertising campaign, directions for downloading featured mobile vouchers for consumer convenience (the customers will not have to cut one out of the paper), or marketing content material that promotes the advantages of your campaign and describes the way to get connected to current location-based ads.
Businesses may also integrate within a direct-mail campaigns. They are able to enable customers to enroll in mobile alerts whenever their monthly bill is due or when their membership status has been updated or changed. When they send merchandise to the customers, they could also let them send a text message to obtain the status of their delivery, or motivate them to subscribe for promotions or special discounts in connection with whatever they have purchased.
An additional way to integrate print in mobile marketing would be to include things like mobile directives to respond (call to action campaigns) or Quick response (QR) codes in your packaging or provisional service products, including disposable paper plates, utensils, cups, and napkins. Alternative paper resources, like envelopes, letterhead, banners, flyers, and business cards, could be employed to direct people to your own mobile website or even get them to text in a brief code to acquire a file format (Vcard), with significant contact details or to receive an open source calendar standard (Vcal), of your respective events.